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The Making of a Restaurant

Monday, December 17, 2001

Mighty Bob, our resident librarian-in-training, read the following post on his librarian listserv and forwarded it to us as a YACMI suggestion:

"my favorite pub is right down the street from my apartment -- delaneys. they have this thing called 'The Mission.' you get this card with the 20+ beers they have on tap (and the stuff they have in the bottle) written out. i think there are 36 or so beers total. if you drink all of them (not in one sitting, of course), then you get a free t-shirt (which, oddly enough, one could buy for $15). i was definitely up for the challenge of the mission, and got to sample a lot of interesting things. zima included."

Foreseeing a long haul toward the acquisition of a liquor license, perhaps we could apply The Mission in a different manner. Take, for example, side dishes. We could make a name for ouselves by offering an impossibly large number of side dishes -- say, 75. Upon consumption of each different side dish, a customer would get that item crossed off her tally card. Anyone who holds a card showing 75 crosses would not only get a free t-shirt, but would get her face on our wall, thus earning the admiration of millions.

Of course, it wouldn't be a real mission without a real struggle. Among the collection of small dish delicacies, we'd have to throw in a few Zima-style zingers. Brussel sprouts come to mind. Anchovies. And the crowning acheivement: a big, steaming bowl of rocky mountain oysters. No ketchup allowed.
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